Blog & Updates | Philippine Fashion Week (PhFW)

Coaxing the Creative Muse: One Sketch at a Time (Part 1)

The runway is as wide as your imagination. And the creative muse, as elusive as one’s own shadow. For the creative mind, the urge to transcend its own barriers paves the road to almost-magical outcomes that please on many levels, including the creator, the receiver, and the mere beholder. The fashion designer is an […]

March 11, 2025

Clothes Call: Why Fashion Still Matters (Part 2)

For designers, fashion isn’t just a job; it’s a vocation, a profound form of artistic expression. It’s akin to watching a painter confront a blank canvas, except their medium isn’t paint, but fabric, silhouette, and style. Fashion becomes their canvas, a space where they can plumb the depths of their creativity, pushing the very boundaries […]

February 21, 2025

Clothes Call: Why Fashion Still Matters (Part 1)

What do the clothes we wear really say about us? More than we might think. Having spent two decades observing the ebb and flow of the industry, I’ve come to understand that fashion transcends mere fleeting trends and pretty fabrics. It’s a potent language, a cultural barometer, and a deeply personal form of expression that […]

February 14, 2025

Recycling Dreams, Designing Dilemmas: The Struggle for Fashion Sustainability

Jaggy Glarino, along with many other Filipinos during the pandemic, had to resort to out-of the-box thinking for effective problem-solving. He needed to source new materials but was unable to do so. Instead of conceding to this roadblock, he decided to use what he already had on hand. Thanks to this practical logistical decision, Jaggy […]

January 9, 2025

The Perfect Take-Off Entails Collaboration

Intent is not as good as the action, so they say. Much in the same vein, ideas are only as good as the final output. Even the best laid plans won’t work if you don’t put it to, well, work. But for creatives–both budding and seasoned alike–in the fashion scene and its adjacent industries, this […]

November 21, 2024

The Runway As Your Playground

Taking a break is not always the most ideal thing to do, especially when there’s more work to be done, but sometimes, it can’t be helped. The good thing about breaks, though, is that they are not meant to be permanent. It is but a small reprieve, a (hopefully) short downtime, an opportunity to regroup […]

November 21, 2024

The Culture of Fashion: A Filipino Renaissance

Fashion, a language spoken in threads and silhouettes, is a mirror reflecting the soul of a nation. It’s a canvas upon which cultures paint their stories, their dreams, their aspirations. In the Philippines, the culture of fashion has been a vibrant tapestry, woven with threads of tradition, modernity, and a fierce spirit of creativity. And […]

October 29, 2024

Philippine Fashion Week’s Love Letter to the Next Generation

To the Next Generation of Dreamers and Designers, It took much waiting for us to have you around. We are happy that you are here. We are happy that what we’ve learned, and who we are, is the result of why you are here. Of course, we love you. We took care of you, and […]

October 8, 2024

Philippine Fashion Week’s Love Letter to Fashion Weeks of the World

Dear Fashion Weeks of the World, We are Philippines. We are in Asia. We are a group of people who are hardworking, genuinely talented, but at times, we forget who we are. We’re doing our best to go on with the journey in this world of fashion. And with that, we want to humbly offer […]

October 8, 2024

Philippine Fashion Week’s Love Letter to the Fashion Industry

Dear Philippine Fashion Industry, You are a treasure chest of great creative minds, hearts, bodies, and souls, and you are up for bigger things in your lives. But first and foremost, you have to believe in yourselves. You have to feel what you have in your eyes and right in front of your hands. You […]

October 8, 2024